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even pricing

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  • odd-even pricing — /ɒd i:v(ə)n ˌpraɪsɪŋ/ noun the practice of using odd numbers such as 0.95 or 0.99 or even numbers such as 1.00 or 2.50 when pricing, because this seems to be most effective psychologically in persuading customers to buy ● Students can study the… …   Marketing dictionary in english

  • odd-even pricing — The pricing of a product so that the price ends in an odd number of pence, which is not far below the next number of pounds. For example, £4. 99 might be used in preference to £5. 00 in order to make the product appear cheaper …   Big dictionary of business and management

  • Pricing — is one of the four p s of the marketing mix. The other three aspects are product, promotion, and place. It is also a key variable in microeconomic price allocation theory.Price is the only revenue generating element amongst the 4ps,the rest being …   Wikipedia

  • Pricing strategies — for products or services include the following: Contents 1 Competition based pricing 2 Cost plus pricing 3 Creaming or skimming 4 Limit pricin …   Wikipedia

  • Joint product pricing — Pricing for joint products is a little more complex than pricing for a single product. To begin with there are two demand curves. The characteristics of each demand curve could be different. Demand for one product could be greater than for the… …   Wikipedia

  • Predatory pricing — Competition law Basic concepts History of competition law Monopoly Coercive monopoly Natural monopoly …   Wikipedia

  • Congestion pricing — Typical traffic congestion in an urban freeway. Shown here I 80 Eastshore Freeway, Berkeley, United States …   Wikipedia

  • Psychological pricing — Example of psychological pricing at a gas station Psychological pricing or price ending is a marketing practice based on the theory that certain prices have a psychological impact. The retail prices are often expressed as odd prices : a little… …   Wikipedia

  • Break-even (economics) — This article is about Break even (economics). For other uses, see Break even (disambiguation). The Break Even Point In economics business, specifically cost accounting, the break even point (BEP) is the point at which cost or expenses and revenue …   Wikipedia

  • Penetration pricing — For other pricing strategies and policies please see here: Pricing Strategies Penetration pricing is the pricing technique of setting a relatively low initial entry price, a price that is often lower than the eventual market price. The… …   Wikipedia

  • Break even analysis — The break even point for a product is the point where total revenue received equals the total costs associated with the sale of the product (TR=TC). [Horngren, C.,Sundem, G Stratton, W. Introduction to Management Accounting (2002) Prentice Hall]… …   Wikipedia

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